About Phoenix Selections

We are a company with a purpose.

Our name derives from the Phoenix, a symbol of rebirth. Rebirth is an appropriate analogy for us, since we are involved in the company as a second or third career and this represents a new start. 

We hope to bring a new mindset to the wholesaler/distributor role. We prefer to think of ourselves as a combination of a broker both for you as well as for the end consumer.

We work with producers that have great products at all price points and present them as close as possible to the end consumer. We operate as a family, closely aligned with each supplier, understanding their vision and ensuring it aligns with ours.  We are responsible to our production partners to reach people they cannot and we are responsible to the consumer to deliver high quality products at every price point.

Through our shared experiences we have learned some immeasurable truths: work with good people – people you trust, advocate for who and what you believe in and work with a purpose of achieving good results for good people.  That is our intent for our suppliers, our customers and everyone who enjoys a product we represent.